Start the New Year with Gratitude

It’s the end of January, and everyone is getting their tax documents from mortgage, banking and investment accounts. Borrow that page of the playbook to give your donors some shiny new year love and make your first touch of the year one of gratitude. While 2018’s doubling of the standard deduction means that many Americans…

It’s the end of January, and everyone is getting their tax documents from mortgage, banking and investment accounts. Borrow that page of the playbook to give your donors some shiny new year love and make your first touch of the year one of gratitude.

While 2018’s doubling of the standard deduction means that many Americans no longer itemize their charitable donations, I still recommend sending a summary letter to any donors who gave two or more gifts the previous year, regardless of amount. It’s a relatively quick and easy opportunity to:

  • thank them again for their support;
  • remind them of why they give;
  • show them you’re paying attention; and
  • offer a bit of convenience for their tax prep.

For your convenience, feel free to use this sample summary letter, straight from the Land of Oz, to jumpstart your own composition.

Happy New Year from Redbird Strategic Resources!

P.S. I always include a copy of the Donor Bill of Rights on the back of the letter and enclose a plain donation envelope!