Raise More, Spend Less: The Art of Balancing Your Nonprofit

Coins with plants growing out of them showing that as you raise more your nonprofit can flourish.

You have a vision and a mission, which is the heart of a successful nonprofit! Often this means organizing volunteers and fundraisers to raise money for your cause while keeping overhead costs low. Stressing over organization and finances can sometimes take the “fun” out of fundraising. As if planning wasn’t complicated enough, your organization must…

You have a vision and a mission, which is the heart of a successful nonprofit! Often this means organizing volunteers and fundraisers to raise money for your cause while keeping overhead costs low. Stressing over organization and finances can sometimes take the “fun” out of fundraising. As if planning wasn’t complicated enough, your organization must also make sure it’s properly balancing cost and spending to make it a success. Suddenly, each person is juggling more than they can handle. How can you use the tools within your own organization to get started? And when is it time to ask for help?

It Is Possible to Make Money as A Nonprofit

Nonprofits exist to provide public benefit support, to have a greater impact on a societal or human need that an individual can have on their own. The word “nonprofit” can be confusing, as it implies that the organization itself does not make any money. In reality, as long as the nonprofit has secured the proper corporate and tax status, it can bring in more money than it spends to operate. Its profits accrue back to support the organization’s charitable purpose, not to the benefit of board members or other individuals. Contributions and other revenues  are used to cover day-to-day expenses, such as building costs, paying employees, purchasing materials and other costs involved in carrying out the organization’s mission. Without planning, organization and accurate accounting, nonprofits can quickly get into a cycle of making just enough money to keep afloat. This is one of the main reasons so many nonprofits find themselves circling the drain.

What Can You Do Internally to Make Your Nonprofit A Success?

Much of the success of any nonprofit is due to the internal organization. There must always be a leader for and structure of both employees and volunteers. Having a team that can organize and fulfill a plan is key to supporting your cause and presenting a strong front. Communication between all levels of the group is also very important.

A true leader is willing to put as much sweat equity into a project as the volunteers are. Part of that communication includes making the rest of your team feel as if their role matters. They are truly the ambassadors for your organization, and valuing and acknowledging their importance is crucial. Delegation of specific tasks based on a person’s individual skills is a great way to show you’re focused not only on the success of the organization, but also on your people.

Beyond your internal structure, getting sponsorship from the right audience and marketing a nonprofit is sometimes where things get difficult, especially if that is a job shared by multiple team members. The marketing role is one of the most crucial to getting supporters, raising money, and community involvement. There are so many wonderful organizations that fail because of a lack of marketing or accounting. So now the biggest responsibility falls on the leader — knowing when to ask for help.

Cost-Effective Outsourcing: How Redbird Can Help You Save More and Spend Less

Every nonprofit has a story to tell and an audience wanting to hear it. This is where we can step in to connect the dots. We’re often asked “How will outsourcing help our organization? Does this mean we’re failing or somehow not working hard enough? How does it save us money when we’re paying an outside company to do some of the work?”  Outsourcing should never be seen as a sign of failure or laziness. In reality, it’s often the best thing you can do for your nonprofit. Often, when outsourcing is an idea that gets rejected, the extra stress and workload falls onto the employees of the organization. Deadlines and to-do lists pile up, things fall through the cracks, and the nonprofit ends up spending more money trying to keep things afloat. Your employees and volunteers may become overworked and stressed to the point where the team loses sight of the goal. If this hit close to home or sounds familiar, we’re here to help.

When your funding is limited and extremely valued, you want it to be used effectively AND efficiently. Here at Redbird, we value your time and money, and strive to make your organization a success. Nonprofits are not one size fits all. Allow Redbird to help highlight your individuality and train your team in how to engage with one another and your community. We offer resources that can be customized for your needs, such as workshops and individual coaching, major gifts program development, grants research and writing, and effective fundraising and donor communication. sponsorship development and packaging, and newsletters and annual reports. That leaves your organization time to focus on what’s important…developing relationships that can grow and sustain your mission!

Turn Your Nonprofit into A Successful Organization with Redbird Strategic Resources

Founder and CEO of Redbird, Freddi Birdwell has 25-plus years dedicated to helping nonprofit organizations increase awareness and support, strengthen community connections, and inspire donors. She is a Certified Fundraising Executive (CFRE), a past president of the Great Smoky Mountain Chapter of the Association of Fundraising Professionals (AFP) and was recognized as the 2017 Fundraising Professional of the Year. Her career has included progressive leadership positions with major health and social service organizations, and she helped found Redbird Strategic Resources with the goal of supporting small and medium sized nonprofits on the cusp of moving to the next level. We want to help maximize your nonprofit by telling your story, maximizing current or new resources, and helping make a larger impact on the community you strive to serve. To learn how we can help maximize your fundraising by raising more and spending less, contact us online, by  email, or by calling us at 865-212-4867.