Corporate sponsorship is a form of marketing that involves companies making financial contributions to nonprofit organizations to help them fund events or projects. These companies provide funds in exchange for their name being associated with the event or project, as well as other benefits the nonprofit may wish to offer them. Sponsorships can build positive…
You have a vision and a mission, which is the heart of a successful nonprofit! Often this means organizing volunteers and fundraisers to raise money for your cause while keeping overhead costs low. Stressing over organization and finances can sometimes take the “fun” out of fundraising. As if planning wasn’t complicated enough, your organization must…
Would you believe that direct mail receives 28 times greater response rates than an email marketing campaign? It’s true! And according to MobileCause, donors are three times more likely to give online in response to a direct mail appeal than a digital appeal.
Holding a special event to highlight and fundraise for your nonprofit can be expensive and time consuming, so making sure you are getting the maximum return for your event is imperative. To ensure your next gala, 5K, or golf tournament returns the effort that you put into preparing it, let’s take some time to consider…
Join Redbird Strategic Resources on Thursday, May 2nd, for some food and facts on Growing Your Donor Support! Topics will include: – Tips and Strategies for finding new donors – How to grow your major gifts pipeline – The “secret weapon” of fundraising Food will be available at 10:45 AM with the presentation by Freddi…
Gratitude is an endearing human quality whereby people express a feeling of appreciation. When it comes to the role of gratitude in fundraising, displaying a consistent “attitude of gratitude” should be a core value of every nonprofit organization. This will help harbor positive feelings towards the cause, and keep donors returning to give in the…
Having a strong organizational structure is crucial to the success of any nonprofit. The governing body of your nonprofit, or the board of directors, is a key elements to this structure. While board members primarily advance the overarching mission of the organization, nonprofit board members have various vital duties and responsibilities—of which fundraising is paramount.
Staff and board members understand the direction to take within the scope of their organization’s goals, mission and vision. But when it comes down to fine-tuning resource development or simply increasing your capacity, reaching out to a fundraising consultant for your nonprofit can be an efficient and effective move. Consultants serve as objective, experienced professionals…
Lesson # 2: Compatibility In Lesson #1 you learned how to ensure that your organization’s profile is attractive and compelling to potential donors. You are now regularly securing donor “first dates,” but does every first date lead to a relationship? Of course not (probably a good thing)! Nor will everyone who makes a donation to…
Lesson #1: Attraction According to online dating site Match.com, men are 14 times more likely to look at a female profile with a photo, and women are 8.5 times more likely. And the most successful profiles are those featuring photos that reveal something about the user’s hobbies and interests. It’s understandable; to even consider a…