Next Level Nonprofit Development
Redbird Strategic Resources was founded especially for small to medium nonprofits poised for the next level of funding and service. These are typically organizations with a great mission, striving to accomplish big things with small development departments. Often, these overtaxed, under-resourced departments are one or two folks striving to plan and execute the myriad activities that fall under the development banner.
Founder and CEO Freddi Birdwell applies lessons learned during her 25-plus years in nonprofit to help organizations increase awareness and support, strengthen community connections, and inspire donors toward transformational giving. A Certified Fund Raising Executive (CFRE) and past president of the Great Smoky Mountain Chapter of the Association of Fundraising Professionals (AFP), Freddi was honored to be recognized by her peers as the 2017 Fundraising Professional of the Year. Her career has featured leadership positions with both the American Cancer Society and Catholic Charities of East Tennessee, working at local, state, and regional levels. Each organization has had a tremendous impact on her personal and professional life, including the opportunity to develop and strengthen an array of skills that range from donor development and communications to program management and quality control.
She has watched the nonprofit world continue to lose energetic, creative talent to frustration and burnout, and while experiencing these same challenges throughout her own career, she has also witnessed firsthand the growth that can be realized from even a modest investment in development infrastructure. Those positive transformations were the inspiration for Redbird Strategic Resources, where our goal is to provide every organization with the information, support and tools needed to reach that next level of service – then move out of the way!
In her free time, Freddi enjoys the company of family and friends, losing herself in popular fiction with little or no redeeming social value (especially crime thrillers and spooky stuff), and hamming it up on any community theater stage that will have her.